Design & Engineering
Consultancy
Direction is a dynamic architectural design, interior design, and construction company committed to delivering cutting-edge designs and seamless execution. Established in 1993, our team of experts is driven by passion, creativity, and innovation. Since then, we have designed more than 500 projects of various sizes and uses with high efficiency and quality, as attested to by our clients, and supervised the implementation of most of them at all levels of implementation, whether regular or specialized work, with the utmost quality and precision.
Our Vision
To be a leading provider of innovative architectural solutions that shape the future. We look forward to expanding in the future so that our company can reach a global level in providing services with the highest quality and professionalism.
Our Mission
To enhance public taste and spread the culture of quality in its true sense, whether in the field of design or implementation, by providing our services with the required quality.
Our Team
At Direction, we believe that the strength of our projects lies in the strength of our team. Our multidisciplinary professionals bring together creativity, precision, and engineering expertise to deliver exceptional architectural consultancy services.
Why Choose Us
Creativity and Innovation
We bring fresh ideas to every project.
Quality Assurance
Excellence is our standard.
Timely Delivery
We prioritize meeting deadlines without compromising quality.
Sustainability
Environmentally-conscious designs that stand the test of time.
CEO Word
As part of the urban renaissance witnessed by our beloved country, Egypt, we are pleased to be an influential partner in this renaissance. We are pleased to express to you our desire and full readiness to cooperate with you in implementing all projects in accordance with the technical specifications and our readiness to provide you with all your needs in terms of resources and equipment required to meet the needs of your facility. We are confident that you will find what is offered suitable to meet your needs, and we look forward to working together on future projects with you.
Mamdouh Rashed
CEO / Founder
The Experts
At Direction, we believe that the strength of our projects lies in the strength of our team. Our multidisciplinary professionals bring together creativity, precision, and engineering expertise to deliver exceptional architectural consultancy services.
Executive Management
CEO and COO providing strategic vision and leadership.
Project Management
HR, Account Management, and Project Managers ensuring smooth operations.
Technical Office
Manager and Architectural Engineers ensuring precise design execution.
Site Management
Site Managers, Engineers, and Supervisors overseeing construction.
Quality Management
Quality Control Managers and Engineers maintaining high standards.
Administration
Accountants and Purchasing Officers supporting project logistics.